With four promotions and as many relegations in the last ten years, West Brom will be as desperate as any team to hang on to their top flight status this season.
Alex Ferguson's men beat Chelsea in the traditional season curtain-raiser while there are big wins for Fulham and Arsenal, Mauro Bosselli bags a brace for Wigan and Robbie Keane does the same for Spurs.
Tottenham brought the days of the Big Four to an end last season and gate-crashed the Champions League party, but the strain of playing European football could impact their fortunes this term.
Blackburn in sensational Spanish striker swoop, Remy in Tottenham plea, City swap Ireland for Milner, Arsenal continue keeper hunt and Blackpool set to strengthen
Sunderland's season last year was defined by injuries, patchy form and a horrendous away record. Steve Bruce has made some acquistions this summer and will be hoping for a run on the Europa League places.
Strong, powerful and direct is probably the best way to describe Stoke, a team that have become experts at battling to Premier League results and eventually survival. However, there's more to their game that Delap's long throw.
This time last season Newcastle United were in free-fall, with no confidence in their team and uncertainty surrounding their manager and board. What a difference a year makes.
Adebayor wants to move to Italy, Arsenal turn to Mexes, Blackpool continue striker search, Cole out Coentrao in at Chelsea, United loan update and Liverpool plan City raid.
Owen Coyle's decision to bring former Manchester City winger Martin Petrov to the Reebok this summer could prove to be a master-stroke. The Bulgarian has been in fine pre-season form and is one to watch this season.
Fantasy League wanted to suggest a low-cost, under the radar defender for the Insider this week, but no fantasy football manager should underestimate the importance of a quality backline.
Chelsea beat Manchester United to the title last season, ending their hopes of a fourth straight crown. Sir Alex Ferguson will be out for revenge this term and will continue his quest to move ahead of Liverpool in the record books.
Manchester City's summer spending has already reached the £70m mark and it shows no sign of stopping, but the new squad regulations means they have plenty of trimming to do too.