The
original
since
1991

Early Days

Fantasy League created the UK’s first fantasy football game in 1991,
a year before the launch of the Premier League.

Based around an auction format, a group of friends forms a league and bids against each other to create their own unique squads.

It quickly picked up a cult following, inspiring the Fantasy League show on Radio5, before attracting the attention of The Daily Telegraph. We replaced the auction with a player price-list so the game could work for a mass audience. It was a huge success with over 350,000 entrants, spurring all the other newspaper games and establishing the price-list format as the standard way to play fantasy football.

Based around an auction format, a group of friends forms a league and bids against each other to create their own unique squads.

It quickly picked up a cult following, inspiring the Fantasy League show on Radio5, before attracting the attention of The Daily Telegraph. We replaced the auction with a player price-list so the game could work for a mass audience. It was a huge success with over 350,000 entrants, spurring all the other newspaper games and establishing the price-list format as the standard way to play fantasy football.

A GROWING EXPERTISE

Soon after we licensed the auction format to BBC2 for Baddiel & Skinner’s Fantasy Football League show and started to run newspaper games around the world.

By 1996 we had launched our first website and over the next 20 years provided games across a range of sports for The Times, BBC Sport, Scrum, Cricinfo, Sky Sports and The Sun. Alongside this we continued to run our own games via fantasyleague.com and also created a Schools Fantasy Football League that ran successfully for over a decade.

By 1996 we had launched our first website and over the next 20 years provided games across a range of sports for The Times, BBC Sport, Scrum, Cricinfo, Sky Sports and The Sun. Alongside this we continued to run our own games via fantasyleague.com and also created a Schools Fantasy Football League that ran successfully for over a decade.

FINDING OUT WHAT REALLY MATTERS

Throughout our journey, one thing always remained the best; the best game, the most engagement, the most loyal audience.

Our original, auction game - where 95% of the audience comes back year after year, and over 70% of leagues have been with us for more than 15 years. Way ahead of any other game we’ve produced.

So, in 2017 we resolved to make this game our single focus, and to pursue it with a passion. With a completely rebuilt platform we’re ready show everyone why it’s the best way to play fantasy football, and why once you’ve experienced it, you never turn back.

Our original, auction game - where 95% of the audience comes back year after year, and over 70% of leagues have been with us for more than 15 years. Way ahead of any other game we’ve produced.

So, in 2017 we resolved to make this game our single focus, and to pursue it with a passion. With a completely rebuilt platform we’re ready show everyone why it’s the best way to play fantasy football, and why once you’ve experienced it, you never turn back.